Tuesday, October 20, 2026Brief no. 1 · 189 deals on recordSubscribe  /  Pro
Creator Comps
Deal records and valuation benchmarks for the creator economy. Every figure sourced.
Market / Year in review / 2026 · 2025 · 2024 · 2023 · 2022 · 2021 · 2020
Year in review

2025 in creator-economy deals

30 transactions on record for 2025 (plus 1 non-transaction entry, labeled). Price public on 10.

By segment
Agency11Creator Media & Studios4Software & Tools4Creator Commerce2Podcast & Audio2Talent Management2Platforms2Creator Networks / MCN1Creator-Led Brand1Sports & Creator Media1
By quarter
0510153Q12Q212Q313Q4
Records with only a quarter date sit in their quarter.
Value basis
Disclosed3 · 10%Reported7 · 23%Undisclosed21 · 68%

Repeat buyers: Publicis Groupe (3)

Largest by published value

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7 more 2025 deals ranked by published value The ranking, the figures and the sources behind them.

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Every record for 2025

31
DateTargetBuyer / investorSegmentValue as publishedSource
Dec 18, 2025NextWave
Acquisition
Pattern Group (Nasdaq: PTRN)Creator CommerceUndisclosed Not disclosed███████
Oct 29, 2025HEPMIL Media Group
Acquisition
Publicis GroupeAgencyUndisclosed Not disclosed███████
Q4 2025Saulderson Media
Acquisition
Journey FurtherAgencyUndisclosed Not disclosed███████
Q4 2025Experiential Supply Co.
Acquisition
NightAgencyUndisclosed Not disclosed███████
Q4 2025team5pm
Acquisition
SAMYAgencyUndisclosed Not disclosed███████
Q4 2025UP10MEDIA
Acquisition
Augustus MediaAgencyUndisclosed Not disclosed███████
Q4 2025Ubiquitous
Acquisition
HumanzAgencyUndisclosed Not disclosed███████
Q4 2025Feedfeed
Acquisition
People Inc.Creator Media & StudiosUndisclosed Not disclosed███████
Q4 2025The Food Channel
Acquisition
AmazeCreator Media & StudiosReported ██████ Pro███████
Q4 2025SPORKED!
Acquisition
Savage VenturesCreator Media & StudiosUndisclosed Not disclosed███████
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21 more records for 2025 with values and sources.

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