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Year in review

2024 in creator-economy deals

19 transactions on record for 2024. Price public on 7. Coverage for this year is selective: the notable deals, not a census.

By segment
Agency6Software & Tools4Podcast & Audio4Talent Management2Sports & Creator Media1Platforms1Creator Media & Studios1
By quarter
05106Q12Q210Q31Q4
Records with only a quarter date sit in their quarter.
Value basis
Disclosed1 · 5%Reported6 · 32%Undisclosed12 · 63%

Repeat buyers: SiriusXM (2)

Largest by published value

Pro
Pro

5 more 2024 deals ranked by published value The ranking, the figures and the sources behind them.

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Every record for 2024

19
DateTargetBuyer / investorSegmentValue as publishedSource
Oct 2024Vouch
Acquisition
Beast Industries (MrBeast)Software & ToolsUndisclosed Not disclosed███████
Sep 18, 2024Node
Acquisition
Dulcedo GroupAgencyUndisclosed Not disclosed███████
Sep 4, 2024Long Haul Management
Acquisition
WassermanTalent ManagementUndisclosed Not disclosed███████
Aug 27, 2024New Heights (Kelce brothers podcast)
Content licensing / talent deal
Wondery (Amazon)Sports & Creator MediaReported ██████ Pro███████
Aug 20, 2024Call Her Daddy / Unwell (multi-year deal)
Content licensing / talent deal
SiriusXMPodcast & AudioReported ██████ Pro███████
Jul 25, 2024Influential
Acquisition
Publicis GroupeSoftware & ToolsReported ██████ Pro███████
Jul 24, 2024LEADERS (and its InfluencerMarketing.AI platform)
Acquisition
StagwellSoftware & ToolsUndisclosed Not disclosed███████
Jul 18, 2024galleri5
Acquisition
Collective Artists NetworkSoftware & ToolsUndisclosed Not disclosed███████
Jul 202426 Talent
Acquisition
HoozuTalent ManagementUndisclosed Not disclosed███████
Jul 2024Influaction
Acquisition
247 ProductionAgencyUndisclosed Not disclosed███████
Pro

9 more records for 2024 with values and sources.

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