What a buyer will ask you for

• Monthly P&L for the last 24 months, reconciled to bank statementsBuyers price on trailing profit. Regalis points to 12+ months of records as a baseline. Source: Regalis Capital.
• Platform payout statements (YouTube/AdSense, TikTok, Twitch, Patreon, etc.) that tie to the P&LA buyer will match reported ad revenue to the platform's own statements.

██████ 4 more financials items in the full checklist (Pro).

• 24 months of analytics exported from the platform itself: views, watch time, traffic sources, geography, ageScreenshots are easy to fake; buyers ask for native exports or a live screen-share.
• Account standing history: copyright claims, guideline strikes, monetization status changesA strike history is a platform-risk question in every channel sale.

██████ 3 more platform and audience items in the full checklist (Pro).

• Every sponsorship agreement, with assignment and change-of-control clauses flaggedFlippa lists transferable sponsorships among the preparation factors. Source: Flippa.
• Contractor and employee agreements, with IP assignment languageEditors and writers often own their work unless the contract says otherwise.

██████ 2 more contracts items in the full checklist (Pro).

• Proof of ownership for footage, thumbnails, music and graphics; a list of third-party assets in useOriginal, owned IP is another factor Flippa names. Source: Flippa.
• Trademarks, domains and social handles registered to the business, not to an individualHandles in a founder's personal name are a common closing delay.

• Written process for production, editing, upload and sponsor fulfillmentShows the output does not depend on one person's memory.
• Who does what each week, including exactly what the founder still doesCreator involvement and owner independence come up in both sources. Source: Regalis Capital.

██████ 1 more operations item in the full checklist (Pro).

• Entity documents, cap table, and any prior investors or revenue-share financing on the catalogCatalog financing deals can carry claims on future ad revenue.
• Tax filings for the same period as the P&L; sales tax handling for merchMismatches between tax returns and the P&L are a standard diligence question.

██████ 1 more legal and tax item in the full checklist (Pro).