What is the channel worth?

Profit times a multiple. The profit is yours to fill in; the multiples are published by others and linked. The only judgment we add is where your answers place you inside each range. Free gives you a wide band and your readiness score; Pro gives the precise range and the comparable deals.

1. Revenue, trailing 12 monthsExample figures

Filled in with an example so you can see how it works. Replace with your own. Your figures are used to compute the result and are not stored unless you ask for a copy by email.

Platform ad revenue

Brand sponsorships

Products & merch

Memberships & digital products

Licensing, affiliate, other

2. Costs and add-backs

Operating expenses

Editors, crew, contractors, software, cost of goods. Include owner pay if it runs through the books.

Owner pay (add-back)

Salary or draws to one working owner, already counted in expenses.

One-time costs (add-back)

A studio build, a one-off legal bill. Only what you can document.

3. What a buyer will checkWeights in brackets

Revenue diversification [20]

Your largest stream is 44% of revenue, which scores 100 of 100. Computed from step 1.

Owner independence [25]

Trailing-12-month revenue trend [20]

Clean financial history [15]

Sponsorship transferability [10]

Content IP [10]

The factors come from what Flippa and Regalis Capital say buyers look at. The weights are our judgment and are published on the method page.

Indicative range

…

Keep a copy

We will email you the brief each week and you can print this sheet now.

Preparing for a sale? The Readiness Report ($349) rebuilds your SDE from the P&L, documents add-backs and pulls the comparable deals for your segment.