Year in review
2023 in creator-economy deals
14 transactions on record for 2023. Price public on 4. Coverage for this year is selective: the notable deals, not a census.
By segment
By quarter
Value basis
Repeat buyers: WPP (2)
Largest by published value
ProPro
2 more 2023 deals ranked by published value The ranking, the figures and the sources behind them.
See plans I have a codeEvery record for 2023
14| Date | Target | Buyer / investor | Value as published |
|---|---|---|---|
| Dec 3, 2023 | Hoozu Acquisition | IZEA Worldwide | Disclosed ██████ Pro |
| Dec 2023 | NOVA+ Acquisition | PinPoint Media | Undisclosed Not disclosed |
| Nov 2023 | Joybyte Acquisition | TBA Worldwide | Undisclosed Not disclosed |
| Nov 2023 | Influence+All Acquisition | Dulcedo Group | Undisclosed Not disclosed |
| Oct 20, 2023 | FaZe Clan Merger (all-stock) | GameSquare Holdings | Disclosed ██████ Pro |
| Oct 10, 2023 | Affable.ai Acquisition | Bazaarvoice | Undisclosed Not disclosed |
| Sep 2023 | Influentials Acquisition | Somention | Undisclosed Not disclosed |
| Aug 3, 2023 | Tagger Media Acquisition | Sprout Social | Disclosed ██████ Pro |
| Jun 20, 2023 | Smosh (majority stake) Divestiture / buyback | Ian Hecox & Anthony Padilla (co-founders) | Undisclosed Not disclosed |
| Mar 27, 2023 | Obviously Acquisition | WPP | Undisclosed Not disclosed |