Guides
Guides from the desk
Short write-ups built from the numbers behind our free tools. Every figure is linked to where it came from. Free to read and to quote with a link.
| 2026-10-20 | What YouTube sponsors actually pay in 2026, by channel size Median sponsorship CPMs from 9,002 booked integrations, what creators agreed to at each size, and how niche and placement change the price. |
| 2026-10-20 | 189 creator-economy acquisitions: who's buying Who has been buying creator businesses since 2018, which segments they buy, and why most of these deals never say what was paid. |
| 2026-10-20 | What small creators can charge for brand deals in 2026 What brands agreed to pay creators under 100K followers on TikTok and Instagram, and what small podcasts and newsletters can charge, with sources. |