Tuesday, October 20, 2026Brief no. 1 · 189 deals on recordSubscribe  /  Pro
Creator Comps
Deal records and valuation benchmarks for the creator economy. Every figure sourced.
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The creator-economy deal market, in charts

Redrawn from the Ledger every time it is rebuilt. Free to republish with a link back. Each chart has an embed code below it.

Creator-economy transactions on record, by year

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187 transactions. Coverage before 2025 is selective.
050100120184201910202010202192022142023192024302025902026
91 of 189 records are from 2026. Public trackers became more complete in 2025 and 2026, so part of the rise is better coverage.
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<iframe src="https://getcreatorcomps.com/embed/chart/transactions-by-year" width="100%" height="380" style="border:0" title="Creator-economy transactions on record, by year"></iframe>
<p>Source: <a href="https://getcreatorcomps.com/market">Creator Comps deal ledger</a></p>

Transactions on record by quarter, 2025 to date

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Records dated only to a quarter are counted in that quarter.
01020304032025Q122025Q2122025Q3132025Q4382026Q1252026Q2262026Q312026Q4
Our sources are thin for the first half of 2025, so the climb from there is partly coverage. The current quarter fills in as deals are announced and is not comparable until it closes.
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<iframe src="https://getcreatorcomps.com/embed/chart/transactions-by-quarter" width="100%" height="380" style="border:0" title="Transactions on record by quarter, 2025 to date"></iframe>
<p>Source: <a href="https://getcreatorcomps.com/market">Creator Comps deal ledger</a></p>

Transactions by segment, all years

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187 transactions across 11 segments.
Agency41Software & Tools38Creator Media & Studios34Podcast & Audio18Creator Commerce16Talent Management14Sports & Creator Media10Platforms7Creator Finance4Creator Networks / MCN3Creator-Led Brand2
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<iframe src="https://getcreatorcomps.com/embed/chart/segments" width="100%" height="420" style="border:0" title="Transactions by segment, all years"></iframe>
<p>Source: <a href="https://getcreatorcomps.com/market">Creator Comps deal ledger</a></p>

How often the price is public

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All 189 records by value basis.
Disclosed18 · 10%Reported49 · 26%Undisclosed122 · 65%
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<iframe src="https://getcreatorcomps.com/embed/chart/value-basis" width="100%" height="380" style="border:0" title="How often the price is public"></iframe>
<p>Source: <a href="https://getcreatorcomps.com/market">Creator Comps deal ledger</a></p>

Most active buyers on record

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Named buyers with two or more deals.
Publicis Groupe6SiriusXM4Spotify4Fixated3HubSpot3GameSquare3WPP3Boksi2Residence2Reign Maker Group2Accenture Song2Wasserman (THE·TEAM)2Meta2Beast Industries2YKONE2Global2Night2Dulcedo Group2Amazon (Wondery)2PENN Entertainment2Candle Media2
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<iframe src="https://getcreatorcomps.com/embed/chart/repeat-buyers" width="100%" height="420" style="border:0" title="Most active buyers on record"></iframe>
<p>Source: <a href="https://getcreatorcomps.com/market">Creator Comps deal ledger</a></p>

Year-in-review pages: 2026, 2025, 2024, 2023, 2022, 2021, 2020. Rankings: largest known deals of 2026.