Year in review
2021 in creator-economy deals
10 transactions on record for 2021. Price public on 7. Coverage for this year is selective: the notable deals, not a census.
By segment
By quarter
Value basis
Repeat buyers: Candle Media (2)
Largest by published value
ProPro
6 more 2021 deals ranked by published value The ranking, the figures and the sources behind them.
See plans I have a codeEvery record for 2021
10| Date | Target | Buyer / investor | Value as published |
|---|---|---|---|
| Dec 2021 | Group Nine Media Merger (all-stock) | Vox Media | Reported ██████ Pro |
| Nov 10, 2021 | Mavely Acquisition | Nu Skin Enterprises (via its Rhyz unit) | Disclosed ██████ Pro |
| Nov 4, 2021 | Moonbug Entertainment (CoComelon, Blippi) Acquisition | Candle Media (Kevin Mayer & Tom Staggs; backed by Blackstone) | Reported ██████ Pro |
| Sep 21, 2021 | Tribe Dynamics Acquisition | CreatorIQ | Reported ██████ Pro |
| Aug 11, 2021 | Jukin Media Acquisition | Trusted Media Brands | Undisclosed Not disclosed |
| Aug 2, 2021 | Hello Sunshine (majority stake) Majority/partial stake | Candle Media (backed by Blackstone) | Reported ██████ Pro |
| Aug 2021 | Songlink/Odesli Acquisition | Linktree | Undisclosed Not disclosed |
| Jun 24, 2021 | Complex Networks Acquisition | BuzzFeed | Disclosed ██████ Pro |
| Apr 14, 2021 | Klear Acquisition | Meltwater | Disclosed ██████ Pro |
| Feb 3, 2021 | The Hustle Acquisition | HubSpot | Undisclosed Not disclosed |