Tuesday, October 20, 2026Brief no. 1 · 189 deals on recordSubscribe  /  Pro
Creator Comps
Deal records and valuation benchmarks for the creator economy. Every figure sourced.
Content licensing / talent deal

Call Her Daddy / Unwell (multi-year deal)

Alex Cooper's exclusive ad, distribution and content rights deal.

DateAug 20, 2024 (day precision, as published)
TargetCall Her Daddy / Unwell (multi-year deal)
Buyer / investorSiriusXM
SegmentPodcast & Audio
TypeContent licensing / talent deal
StageAnnounced
ValueReported █████████ On record: a named outlet reported the price. The figure and its wording are in Pro.
Source██████████ 1 source linked on the record (Pro)
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Other deals by SiriusXM

Buyer page
DateTargetSegmentValue as publishedSource
Jan 29, 2024SmartLess Media (multi-year deal)
Content licensing / talent deal
Podcast & AudioReported ██████ Pro███████
May 23, 2022Team Coco
Acquisition
Podcast & AudioReported ██████ Pro███████
Jul 13, 2020Stitcher
Acquisition
Podcast & AudioDisclosed ██████ Pro███████

Recent deals in Podcast & Audio

Segment page
DateTargetBuyer / investorValue as publishedSource
Aug 12, 2026Backyard Ventures
Acquisition
AcastReported ██████ Pro███████
Aug 12, 2026Rise25
Acquisition
The Podcast ConsultantUndisclosed Not disclosed███████
Jun 25, 2026Ad Results Media (majority stake)
Majority/partial stake
Miroma GroupUndisclosed Not disclosed███████
May 27, 2026On Purpose with Jay Shetty (video rights)
Content licensing / talent deal
Spotify and NetflixReported ██████ Pro███████
Apr 2026TBPN
Acquisition
OpenAIReported ██████ Pro███████