The Ledger / Creator Commerce / Record 020
Majority/partial stakeReach Social Commerce (50% stake)
TikTok Shop agency specialising in affiliate marketing and GMV advertising. AMZ Advisers bought the stake of one of Reach's owners, which Adweek puts at 50%. On August 17, 2026 Chief Media announced it had acquired AMZ Advisers and, according to Adweek, the other 50% of Reach Social.
| Date | Jul 27, 2026 (day precision, as published) |
|---|---|
| Target | Reach Social Commerce (50% stake) |
| Buyer / investor | AMZ Advisers |
| Segment | Creator Commerce |
| Type | Majority/partial stake |
| Stage | Announced |
| Value | Undisclosed Not publicly disclosed. We do not estimate undisclosed values. |
| Source | ██████████ 1 source linked on the record (Pro) |
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Recent deals in Creator Commerce
Segment page| Date | Target | Buyer / investor | Value as published |
|---|---|---|---|
| Sep 22, 2026 | TBAR Partners Acquisition | Common Thread Collective (backed by The Acacia Group) | Undisclosed Not disclosed |
| Sep 22, 2026 | uptickk Acquisition | Power Digital | Undisclosed Not disclosed |
| Aug 27, 2026 | Levanta Funding round | Volition Capital | Reported ██████ Pro |
| Aug 17, 2026 | AMZ Advisers / Reach Social Acquisition | Chief Media | Undisclosed Not disclosed |
| Aug 12, 2026 | Whatnot (Series G) Funding round | Series G investors | Reported ██████ Pro |